How To Be Brand Registered On Amazon

The Amazon ecosystem is getting more competitive and circuitous each twenty-four hours. Counterfeit goods slipping into listings and rising marketing costs are just two of the many issues brands face when selling on Amazon. Luckily, ane tool brands can use to overcome some of these issues is Amazon Brand Registry.

What is Amazon Brand Registry?

Amazon Make Registry is an Amazon program that provides brands boosted protection and access to other marketing services, including :

Amazon'south infringement reporting tool
Amazon Stores
A+ Content
Sponsored Display Ads
Sponsored Brand Videos
Amazon Attribution Program
Amazon Alive
Brand Dashboard
Brand Analytics
Video Uploads

Enrollment in Brand Registry is costless but requires a trademark registration number with the United State south Patent and Trademark Office (USPTO) . Acquire more than about all the benefits in our Ever Up-to-Appointment List of Amazon Brand Registry Benefits .

What are Amazon Brand Registry Roles?

One large issue for unregistered brands is the lack of control over their listings. When your brand is non part of the Amazon Brand Registry, unauthorized sellers can come into your listing and change content. As make trust becomes more than important to consumers, it is crucial to maintain control of your listings.

When brands are brand registered with Amazon, only authorized accounts can modify listings. Authorized accounts can include your employees or some other account to which yous have assigned a role , such as an authorized agency . There are currently three types of Amazon Brand Registry roles: Ambassador, Rights Possessor, and Registered Amanuensis. Each comes with a different level of permissions.

Administrator: An individual who has full permission to assign roles to user accounts.
Rights Owner: An individual who is the rights owner or an employee of the rights possessor who is authorized to written report violations.
Registered Agent: A third party who is authorized by the rights possessor to written report violations.

If you wish to requite a seller the authority to report violations on your behalf and accept extra say-so within your listings, you must add together them as a Registered Agent, Rights Possessor, or Ambassador.

How to Assign Brand Registry Roles

To assign roles for Amazon Brand Registry, follow these steps:

1 – On the Amazon Make Registry pla tform , click on Make Registry Support.

two – Click through Update your make profile > Update function or add new user to account

iii – Follow the on-screen course to submit the seller'south email as the role you lot desire them to have.

Apply f or Amazon Brand Registry

Larn how to utilise to Amazon Brand Registry.

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